SEO is the abbreviation of a very popular internet phenomenon known as Search Engine Optimization. It is a very effective way of improving the visibility of the website and it’s Web Pages in search engines. SEO takes into consideration the process of how search engines work and what people search for. SEO is a tool with the help of which a website comes more frequently in the search results list & receives more visitors from the search engine.
SEO optimizes your website on various corners to bring it up in the search results. Optimizing a website involves a number of processes which all together increases the website ranking and position it higher into search result pages.
There are three main parts of SEO – On page, Off page and other SEO tools
On page Optimization, as the very name suggest is the process to optimize the pages of the website that has to be optimized for search engines. On page optimization is very crucial for websites that has to be optimized. On page optimization is process which makes the website search engine friendly.
On page optimization should be the first step before starting any fully fledged SEO campaign. The reason behind this is that unless and until your website is SE- friendly SEO campaign will not be that successful or effective. It is advisable to update the content of websites regularly and also to optimize that content regularly.
Off Page Optimization is another very important process of SEO. It basically deals with all the process of optimization that has nothing to do with the pages of the websites. In off page all the work that has to be undertaken for increasing the visibility and rankings, is done away from the websites.
It is basically focused on creating and connecting different links of the websites on thousands of other websites in order to drive traffic from internet. Off page focuses on link building work and social media promotions. It is advisable to have more and more back links on quality websites for increasing the ranking and visibility of websites as it drives huge traffic from search engines.
The SEO campaign does not end with On and Off Page Optimization only. There are many other tools also in SEO that helps the websites to improve their rankings in search pages. These tools help in improving the visibility of the websites in organic results and give a long term positioning in Google and other search engines.